What is thought leadership and why is it important?

What is thought leadership and why is it important?

Nowadays, thought leadership is an important component of an effective content marketing strategy. it has more influence on sales than marketers realize – an the influence is still growing. A study shows that 58% of decision-makers say they choose a business off of...
How long should your video be?

How long should your video be?

The length of your video depends on 3 things: The stage your (potential) customer is in, the kind of content you share and how established your brand is. In today’s blog we will explain how these 3 things determine the length of your video. 1/ The stage of your...